In this article, we share the behind-the-scenes journey of Kāri Māori — our Māori-inspired playing cards — and how that journey eventually led us offshore. What began as a dream to produce everything locally turned into a valuable lesson in navigating quality, sustainability, and staying true to our kaupapa. After encountering repeated challenges with local manufacturing, we made the call to move production to China — a decision that, while met with hesitation, opened new doors.

What started as a reluctant shift soon became a turning point — offering new possibilities, renewed clarity, and a deeper commitment to delivering an excellent product we’re proud of. We’re excited to share this chapter of our pakihi with you, along with the lessons we’ve learned along the way.

Now that 2024 is wrapped up, it’s time to reflect on a year of growth and challenges. In a year I dubbed my 'bold era', I emerged from a mid-year creative slump to launch a cheeky new line of bilingual greeting cards, which had been on my mind for years. Alongside creating more educational resources and making key decisions like moving some production overseas, I was continually driven to enhance our offerings. While I didn't expand our team as hoped, the foundation laid in previous years helped navigate these changes with resilience and creativity.

As we say "haere rā" to 2023, Maimoa Creative reflects on a year marked by growth, milestones, and connections. From reaching new heights in sales and expanding our product range, to media features and speaking events, and showcasing at Te Matatini and reaching Instagram milestones and featuring in the Edmonds Māori cookery book campaign, join us in reflecting on the milestones that shaped our pakihi. The hua (fruits) of these milestones fuel our passion to continue delivering value. Thank you for being part of our incredible journey.

Explore a unique assortment of exceptional products from 50+ Māori-owned businesses in our carefully curated collection. Discover meaningful gifts for the festive season and beyond while championing local artisans and indigenous entrepreneurs. Our guide spans various budget options, catering to your every gifting need, whether it's a charming Secret Santa surprise, a cute stocking filler, a statement gift for a loved one, or a collaborative gift between whānau and friends that leaves a lasting impression.

Dive into the world of Toni-Nere Austen, a dedicated plant enthusiast who embodies resilience and passion. Learn how her plant healing journey led to the creation of 'Grown n' Steady' and her mission to pass down her family's horticultural legacy. Discover the story behind the Philodendron 'Austentatious' and the significance of "mauri mahi, mauri ora" in Toni's life. Plus, get a sneak peek at the upcoming release of Maimoa Creative's aprons.
Calling all self-employed business owners! Take a break from the daily grind and invest in the big picture by going on your own Mahi Retreat. Whether you go alone, with your team, or join other like-minded business owners, a Mahi Retreat is a getaway dedicated to nurturing the growth of your business. Set in a beautiful location, it's a time to recalibrate, dream big, set goals, and find rest. Don't underestimate the power of stepping away from the daily hustle to realign your goals and connect with fellow entrepreneurs. Here are some top tips for organising your own Mahi Retreat: choose compatible company, select an inspiring location, set intentions for the retreat, start each day in a way that energises you, create a rough schedule, plan and share meals, support each other, and end the retreat on a high note. Remember to plan your next retreat before you leave to maintain momentum and rejuvenate your business.
In this blog post, I reflect on the past three years of running Maimoa Creative, sharing insights and experiences from starting and growing my business. From releasing new products to collaborating with others, surviving lockdowns, and gaining a significant following on Instagram, it has been a wild and fulfilling adventure. I take you back to the beginning when the idea for Maimoa Creative started brewing during my maternity leave, and I share the highs and lows of being a small business owner. Along the way, I provide advice for aspiring entrepreneurs and small business owners based on what I have learned from my own journey.