Māori family of five smiling and sitting on the floor

IMAGE: Tamihana whānau, May 2024. Photography by Catherine Smith Photography

Whāinga | Our mission

“Maimoatia te reo, maimoatia te iwi.”
Our motto is all about cherishing the language of this land as well as the people in your life.

Maimoa Creative is a Māori-owned brand based in Tauranga that is passionate about promoting the Māori language and culture through unique designs, products and resources. We aim to help normalise the use of te reo Māori in everyday life.

To read more about the beginnings of our business, check out this blog post.

Our Guiding Values

Kaitiakitanga | Guardianship: Dedicated to the guardianship, protection and revitalisation of te reo Māori, and recognising the responsibility that comes with being a kaitiaki. Ensuring authenticity, honouring our tūpuna, and respecting tikanga.

Whakamanawa | Instil confidence:  Creating a safe space for people to journey, perspectives to be shared, knowledge to be retained, making everyone feel valued and empowered. 

Panekiritanga | Excellence: Taking pride in all we do and striving to progress, perform and thrive in everything that we do. 

Ngā taonga | Products

We offer: Greeting Cards, Art Prints, Games, Resources, Custom Prints,
Accessories, Digital Downloads and Homeware.

We take pride in the quality of our products. Our designs are hand-lettered with love to ensure we offer unique work. We are always seeking to add new designs and products to our range — follow us to stay in the loop.

Ko wai mātou | Who are we

Ko Aroha te kaiārahi o tēnei waka. He uri ia o ngā iwi Ngāti Raukawa rāua ko Ngāti Ranginui.
Aroha is the creator of Maimoa Creative. She is a graphic designer, hand lettering artist, wife to a passionate Māori teacher, māmā, perfectionist, learner, and advocate for te reo Māori.

Maimoa Creative was birthed out of her desire to fuse two of her passions (typography & te ao Māori) to help normalise te reo Māori in Aotearoa and support other learners on their journey.

Ko Hamuera tō Aroha hoa rangatira, he uri ia o ngā iwi Ngāti Mutunga rāua ko Te Ātiawa.
Hamuera is Aroha’s husband. He is a reo Māori teacher and curriculum developer, as well as the 'Māori advisor' for Maimoa Creative.

Ko Te Rauriki rātou ko Manahau ko Atamai ngā tamariki.
Te Rauriki, Manahau and Atamai are their adorable kids. They are the main inspiration for prioritising te reo Māori in their whānau.

Thank you for supporting this kaupapa!