✨NEW✨

Cheeky Card Range

Collection of 12 colourful greeting cards with cheeky Māori themed messages for various occasions.

Māori Statement Pins

'kia kaha te reo māori' quality enamel pin in bold colours sitting on a tan hat

Reo Māori Games

Māori-inspired playing cards displayed on a wooden table, partially fanned out next to a ceramic vase and dried grass in sunlight

Reo Māori Homeware

A kitchen setting with a tea towel hung on the wall featuring illustrations and recipe instructions for making frybread, accompanied by a plate of freshly made frybread on a wooden board, a mason jar, and a wooden bowl on a countertop.

Maimoa (verb): to cherish, take care of.

Maimoa Creative is a Māori-owned brand based in Tauranga that is passionate about promoting the Māori language and culture through unique designs, products and resources. Our aim is to help normalise the use of te reo Māori in everyday life, empower tangata whenua to be proud of their māoritanga, and support learners on their journey.

Parāoa parai recipe

Try our famous, easy-to-follow recipe that will get you perfect crispy, golden and fluffy results. Tried and tested by thousands with a big tick of approval!

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Parāoa parai recipe
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Overhead view of four people's hands reaching into a scattered pile of wooden letter tiles on a table as they engage in a word-forming Māori game.
Overhead view of four people's hands reaching into a scattered pile of wooden letter tiles on a table as they engage in a word-forming Māori game.

Blog Posts

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Discover the vibrant spectrum of Māori humour in this enlightening exploration of its unique characteristics. From self-deprecating jokes to bold satirical punches, Māori humour intertwines cultural identity with cheeky wit, offering insights into a comedy style that's as thought-provoking as it is hilarious. Understand how Māori humour stands distinct from Kiwi comedy, with its fearless approach to taboo topics and its ability to turn everyday moments into memorable laughs.
Learn te reo Māori through the universal language of baking with Taku Puka Tohutao Tutatahi, an Edmonds cookbook filled with handy Māori vocabulary for baking enthusiasts. This brilliant illustrated guide not only teaches you how to whip up classic New Zealand recipes but will also help improve your te reo skills in the kitchen. From stirring to kneading, every step is an opportunity to learn and enjoy te reo with your whānau. A must-have for anyone eager to combine their love for baking with language learning.
Exploring the varied experiences of Māori identity, our followers have opened up about their unique journeys in response to 'What kind of Māori are you?' From reclaiming their language to reshaping stereotypes, this article sheds light on the breadth of Māori experiences. It underscores sentiments of pride, healing, and the continuous path of engaging with one's Māoritanga.

Is it appropriate for non-Māori to wear taonga? This question invites us to explore diverse viewpoints within our community. While some advocate for taonga to be exclusive to Māori, others support sharing Māori culture with those who respect its values. This discourse is not about setting hard rules but rather encouraging a thoughtful approach to cultural exchange, emphasising respect, intention, and genuine connection with Māori culture.

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