✨NEW✨

Cheeky Card Range

Greeting card with text 'I was told to get you a koha but all I heard was a hōhā, so here I am.' on a light yellow background, placed on a contrasting surface

Māori Statement Pins

'kia kaha te reo māori' quality enamel pin in bold colours sitting on a tan hat

Reo Māori Games

Māori-inspired playing cards displayed on a wooden table, partially fanned out next to a ceramic vase and dried grass in sunlight

Reo Māori Homeware

A kitchen setting with a tea towel hung on the wall featuring illustrations and recipe instructions for making frybread, accompanied by a plate of freshly made frybread on a wooden board, a mason jar, and a wooden bowl on a countertop.

Maimoa (verb): to cherish, take care of.

Maimoa Creative is a Māori-owned brand based in Tauranga that is passionate about promoting the Māori language and culture through unique designs, products and resources. Our aim is to help normalise the use of te reo Māori in everyday life, empower tangata whenua to be proud of their māoritanga, and support learners on their journey.

Parāoa parai recipe

Try our famous, easy-to-follow recipe that will get you perfect crispy, golden and fluffy results. Tried and tested by thousands with a big tick of approval!

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Parāoa parai recipe
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Overhead view of four people's hands reaching into a scattered pile of wooden letter tiles on a table as they engage in a word-forming Māori game.
Overhead view of four people's hands reaching into a scattered pile of wooden letter tiles on a table as they engage in a word-forming Māori game.

Blog Posts

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Learn te reo Māori through the universal language of baking with Taku Puka Tohutao Tutatahi, an Edmonds cookbook filled with handy Māori vocabulary for baking enthusiasts. This brilliant illustrated guide not only teaches you how to whip up classic New Zealand recipes but will also help improve your te reo skills in the kitchen. From stirring to kneading, every step is an opportunity to learn and enjoy te reo with your whānau. A must-have for anyone eager to combine their love for baking with language learning.
Exploring the varied experiences of Māori identity, our followers have opened up about their unique journeys in response to 'What kind of Māori are you?' From reclaiming their language to reshaping stereotypes, this article sheds light on the breadth of Māori experiences. It underscores sentiments of pride, healing, and the continuous path of engaging with one's Māoritanga.

Is it appropriate for non-Māori to wear taonga? This question invites us to explore diverse viewpoints within our community. While some advocate for taonga to be exclusive to Māori, others support sharing Māori culture with those who respect its values. This discourse is not about setting hard rules but rather encouraging a thoughtful approach to cultural exchange, emphasising respect, intention, and genuine connection with Māori culture.

This article addresses the importance of embracing mixed heritage and the unique complexities it brings. It challenges the outdated concept of blood quantum, advocating for identity recognition based on whakapapa and personal engagement. The discussion underscores the significance of acknowledging and celebrating diverse cultural roots, which contribute to a richer, more nuanced personal identity. This exploration not only honours ancestral legacies but also promotes a more inclusive understanding of what it means to belong to multiple cultures.

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