Maimoa Creative is a Māori-owned brand based in Tauranga that is passionate about promoting the Māori language and culture through unique designs, products and resources. Our aim is to help normalise the use of te reo Māori in everyday life, empower tangata whenua to be proud of their māoritanga, and support learners on their journey.

Welcome to the fundamental elements of te reo Māori. If you're new to this language, understanding its alphabet and sounds is an essential starting point. This guide deciphers the Māori alphabet, encompassing vowels, consonants, digraphs, diphthongs, macrons, dialectal differences, and pronunciation tips. Mastering these components is the first stride toward confidently embracing te reo Māori.

In a world shaped by modern medicine, the resurgence of Māori birthing practices reflects cultural resilience. Māori midwife Tawera Trinder delves into ancient tikanga and mātauranga Māori, sharing practices that honour pregnancy, childbirth, and postpartum journeys. From tapu to whānau and whakapapa, discover their roles in welcoming new life. Addressing colonial impacts, she unveils patriarchal practices and institutionalised racism. Through empowering wānanga, Tawera ensures ancestral wisdom enriches positive, holistic experiences for parents, pēpi, and whānau.