Maimoa Creative 2023 Review: A Year of Milestones

Maimoa Creative 2023 Review: A Year of Milestones

by Aroha Tamihana

As we say "haere rā" to 2023, we take a moment to reflect on the incredible journey of Maimoa Creative. This year has been another one full of achievements, growth, and memorable experiences that have shaped our pakihi in profound ways, reaching new heights and milestones, releasing new products, reaching a larger audience, and celebrating te reo Māori and culture in new ways. 

Some notable milestones include having our products available at Te Matatini this year, reaching our first 2million views for one reel on Instagram, being part of the Edmonds new Māori cookery book campaign, and having our products available on Airpoints NZ and Flybuys store.

The hua (fruits) of these milestones fuel our passion to continue providing value to all our customers and supporters. Thank you for being a part of this incredible journey with us. Ngā mihi o te Kirihimete me te Tau Hou Pākehā! 🌟

2023 in review

(1st January - 5th December 2023)

Orders

  • 3457 Orders
  • 91 Wholesale Orders
  • 1414 Digital Downloads 

graph of total orders 2023 Maimoa Creative

Products

behind the scenes of filming Pakiaka Māori game video tutorial

    Top 5 Products

    1. Enamel Pins: 1322 sold
    2. Pakiaka: 1187 sold
    3. Kāri Māori: 876 sold
    4. Parāoa Parai Tea Towel: 762 sold
    5. 'Thank You/Ngā mihi' Greeting Card: 650 sold

    top 5 products Maimoa Creative 2023

    Digital & Social Media

    • 15 New Blog Articles: Including tips for learning te reo Māori, insights, gift guides, guest article features and more.
    • First 1M and 2M Reel Views on Instagram (April 2023): Highest reaching reel on Instagram to date.
    • Joined TikTok (June 2023)
    • Reached 67k Followers on Instagram

     top performing reels 2million views Maimoa Creative

    Events & Media

    • Te Matatini Festival (Feb 2023): Products available through the Konei store. Maimoa Creative team also attended the event.
    • Super Creative Podcast Interview (July 2023)
    • Matariki Retreat 2023 (August 2023): Hosted a 3-day luxury business retreat for five wāhine Māori in business at Raglan beach.
    • Speaker at Women on Top Event (Oct 2023): Shared insights and experiences of being in business.

    matariki retreat 2023 Maimoa Creative 

    Expansion

    Edmonds Maimoa Creative campaign māori cook book for kids

    More Articles

    Visit the blog

    Gifts for $100 or under

    Fabric drawstring bag labelled 'Pakiaka' surrounded by scattered wooden Māori letter tiles on a deep brown background.

    Gifts for $50 or under

    Gifts for $50 or under

    Accessories

    Close-up of a 'Kia Kaha Te Reo Māori' enamel pin attached to the band of a tan felt hat, symbolizing support for the strength of the Māori language.

    Top Sellers

    View all products
    Two folded tea towels with an illustrated recipe for Māori fry bread, wrapped with a kraft paper band labeled 'parāoa parai', next to a wooden bowl and a small white bowl of yeast, on a wooden tabletop.
    Overhead view of a tea towel with an illustrated recipe for Māori fry bread, accompanied by ingredients including flour, sugar in a jar, oil in a small dish, and a ramekin of golden syrup, with a vase of yellow flowers in the background, all on a wooden surface.
    Parāoa Parai Tea Towel
    $30.00
    Sold Out
    Fabric drawstring bag labelled 'Pakiaka' surrounded by scattered wooden Māori letter tiles on a deep brown background.
    Hands assembling wooden letter tiles from the Pakiaka game on a table, accompanied by snacks and tea, with a drawstring bag on the side.
    Pakiaka | Te Reo Māori Word Game
    $60.00
    An enamel pin with the inscription "Toitū Te Tiriti" placed on a textured pumice stone, with clear white, red, and black colours and brass detailing around the edges.
    A hand holding an enamel pin with the words "Toitū Te Tiriti" written in bold letters against a neutral-toned background.
    'Toitū te Tiriti' Māori Enamel Badge Pin
    $19.00
    Sold Out
    An enamel pin in a speech bubble shape with the inscription "Kia Kaha Te Reo Māori" placed on a textured pumice stone, with clear white, red, and black colours and brass detailing around the edges.
    A hand holding an enamel pin with the words "Kia Kaha Te Reo Māori" written in bold letters against a neutral-toned background.
    'Kia Kaha Te Reo Māori' Enamel Badge Pin
    $19.00
    Kāri Māori playing cards balancing on a natural hue māori gourd, set against lush ferns in a moody, dark setting.
    Close-up of hands holding intricately designed playing cards featuring black, red and white Māori designs, emphasising their cultural uniqueness and authenticity.
    Kāri Māori | Deck of Playing Cards
    $30.00
    'Kaiako / Teacher' Definition Print - Digital Download
    'Kaiako / Teacher' Definition Print - Digital Download
    'Kaiako / Teacher' Definition Print - Digital Download
    $16.00
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    Māori-owned

    A proudly Māori and whānau-owned business dedicated to providing meaningful products and content.

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    Maimoatia Te Reo

    Our brand ethos is about celebrating, promoting and normalising te reo Māori and empowering learners.

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    Supporting Learners

    Audio files for most of our products are provided as an additional resource on our website to assist with pronunciation.

    Maimoa (verb): to cherish, take care of.

    Maimoa Creative is passionate about promoting the Māori language and culture through unique designs, products and resources. We aim to help normalise the use of te reo Māori in everyday life, empower tangata whenua to be proud of their māoritanga, and support learners on their journey.

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