As we say "haere rā" to 2023, we take a moment to reflect on the incredible journey of Maimoa Creative. This year has been another one full of achievements, growth, and memorable experiences that have shaped our pakihi in profound ways, reaching new heights and milestones, releasing new products, reaching a larger audience, and celebrating te reo Māori and culture in new ways.
Some notable milestones include having our products available at Te Matatini this year, reaching our first 2million views for one reel on Instagram, being part of the Edmonds new Māori cookery book campaign, and having our products available on Airpoints NZ and Flybuys store.
The hua (fruits) of these milestones fuel our passion to continue providing value to all our customers and supporters. Thank you for being a part of this incredible journey with us. Ngā mihi o te Kirihimete me te Tau Hou Pākehā! 🌟
2023 in review
(1st January - 5th December 2023)
Orders
- 3457 Orders
- 91 Wholesale Orders
- 1414 Digital Downloads
Products
- 21 New Products added to our offering
- 14 New Digital Downloads
- Pakiaka Game Restock 2.0
- Filmed Pakiaka Tutorial Video (May 2023) with Maea Media
- 2118 Free Downloads: making te reo Māori and our creative work accessible to everyone.
Top 5 Products
- Enamel Pins: 1322 sold
- Pakiaka: 1187 sold
- Kāri Māori: 876 sold
- Parāoa Parai Tea Towel: 762 sold
- 'Thank You/Ngā mihi' Greeting Card: 650 sold
Digital & Social Media
- 15 New Blog Articles: Including tips for learning te reo Māori, insights, gift guides, guest article features and more.
- First 1M and 2M Reel Views on Instagram (April 2023): Highest reaching reel on Instagram to date.
- Joined TikTok (June 2023)
- Reached 67k Followers on Instagram
Events & Media
- Te Matatini Festival (Feb 2023): Products available through the Konei store. Maimoa Creative team also attended the event.
- Super Creative Podcast Interview (July 2023)
- Matariki Retreat 2023 (August 2023): Hosted a 3-day luxury business retreat for five wāhine Māori in business at Raglan beach.
- Speaker at Women on Top Event (Oct 2023): Shared insights and experiences of being in business.
Expansion
- 17 New Stockists: Welcomed 17 new stockists to extend our product availability throughout Aotearoa.
- Hired VA & Brand Developer (Feb 2023): Expanded our team's capabilities.
- Available on Air NZ Airpoints Store (Aug 2023)
- Edmonds Māori Cookery Book Campaign (Aug 2023): Talent for the Edmond's campaign for their new Puka Tohutao in te reo Māori
- Available on Flybuys Store (Sep 2023)
