Maimoa Creative 2023 Review: A Year of Milestones

Maimoa Creative 2023 Review: A Year of Milestones

As we say "haere rā" to 2023, we take a moment to reflect on the incredible journey of Maimoa Creative. This year has been another one full of achievements, growth, and memorable experiences that have shaped our pakihi in profound ways, reaching new heights and milestones, releasing new products, reaching a larger audience, and celebrating te reo Māori and culture in new ways. 

Some notable milestones include having our products available at Te Matatini this year, reaching our first 2million views for one reel on Instagram, being part of the Edmonds new Māori cookery book campaign, and having our products available on Airpoints NZ and Flybuys store.

The hua (fruits) of these milestones fuel our passion to continue providing value to all our customers and supporters. Thank you for being a part of this incredible journey with us. Ngā mihi o te Kirihimete me te Tau Hou Pākehā! 🌟

2023 in review

(1st January - 5th December 2023)


  • 3457 Orders
  • 91 Wholesale Orders
  • 1414 Digital Downloads 

graph of total orders 2023 Maimoa Creative


behind the scenes of filming Pakiaka Māori game video tutorial

    Top 5 Products

    1. Enamel Pins: 1322 sold
    2. Pakiaka: 1187 sold
    3. Kāri Māori: 876 sold
    4. Parāoa Parai Tea Towel: 762 sold
    5. 'Thank You/Ngā mihi' Greeting Card: 650 sold

    top 5 products Maimoa Creative 2023

    Digital & Social Media

    • 15 New Blog Articles: Including tips for learning te reo Māori, insights, gift guides, guest article features and more.
    • First 1M and 2M Reel Views on Instagram (April 2023): Highest reaching reel on Instagram to date.
    • Joined TikTok (June 2023)
    • Reached 67k Followers on Instagram

     top performing reels 2million views Maimoa Creative

    Events & Media

    • Te Matatini Festival (Feb 2023): Products available through the Konei store. Maimoa Creative team also attended the event.
    • Super Creative Podcast Interview (July 2023)
    • Matariki Retreat 2023 (August 2023): Hosted a 3-day luxury business retreat for five wāhine Māori in business at Raglan beach.
    • Speaker at Women on Top Event (Oct 2023): Shared insights and experiences of being in business.

    matariki retreat 2023 Maimoa Creative 


    Edmonds Maimoa Creative campaign māori cook book for kids